I will sell all my Panera Bread stock (PNRA) because we lost $1,295.50. We bought it at $84.76 and it is now selling at $79.58, a loss of $5.18 per stock. Although there is no direct reason for this decline in stock price, success for its competitors is a logical cause. According to MSN.com, "McDonald's, which is stealing share from other fast-food chains and turning up the heat on Starbucks with drinks like its frappes, said its new breakfast Dollar Menu and coffee sales helped drive the quarterly earnings gains." McDonald's is now up $0.12 with an increasing trend with the reasons mentioned above.
We should keep up to date with our investments because changes in stock occur everyday. Events with the invested company and their competitors are unpredictable. We should thus look out for news regarding our stock in order to make sure we don't unnecessarily loose money.
Rebecca Kern
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